The 11th of February saw the dawn of the first official ranking for SME’s in the Middle East. Launched by the Mohammed Bin Rashid Establishment for SME Development (Dubai SME), the Dubai SME 100 seeks to identify Dubai’s top SME’s that are role models the Emirate can be proud of. After winning the SME Business Star of the Year award in 2010 and the SME Advisor Best Consultant Award in 2011, Ethos Consultancy was picked from 72,000 SME’s to be among the top 100. Ranking at 25, Ethos Consultancy proves to be a testament to high levels of innovation and quality customer service solutions.
His Excellency Sami Al Qamzi, Director General of DED, said, “The Government of Dubai has launched various initiatives to promote entrepreneurship and SME development under its SME 5-year plan. This commitment to promote entrepreneurship and SMEs is in the DNA of Dubai, supported and led by our socio-economic stability, openness and visionary leadership. The Dubai SME 100 initiative will serve to inspire our emerging SMEs. It will encourage them to think outside accepted parameters, push their creativity and thus achieve their goals.”
“The SME 100 helps to sustain growth within the region. It serves as a tool to inspire SME’s to invest in innovation and people and identifies gaps for improvements and attracts attention of investors which adds real value. Ethos Consultancy is honored to be placed amongst such a prestigious list of companies and to help in driving the economy in the region.” says Robert Keay, Managing Director at Ethos Consultancy.
Ethos is the leading customer service consultancy in the Middle East, committed to the improvement of customer loyalty by delivering exemplarily levels in customer service for its clients.
Since its founding in 1995, Ethos has developed a range of customer service orientated solutions that help clients achieve a sustainable competitive advantage in the field of service quality. By positioning excellence in customer service as a competitive differentiator and sustained value driver, Ethos now helps over 50 clients intensify the customer experience, reinforce ongoing customer loyalty and maintain healthy profitable growth.
It is also the exclusive Territory Franchise Partner (TFP) of The International Customer Service Institute (TICSI) in the Middle East and founding partner of Customer Service Week in the UAE.

