Lost Sales Calculator
What is the effect of poor customer service & sales skills on the bottom line?
To answer this question Ethos Consultancy has developed the Lost Sale Calculator - using figures from our recently completed Retail Benchmarking Study we can now estimate the revenue lost due to basic errors in customer service. Our research shows that 16% of consumers in Dubai would not return to or recommend a store they visited, 18% of consumers were not willing to make a purchase and a massive 43% of customer facing staff aren’t actively closing sales with 54% not up-selling.
How are these figures affecting your business?
With less disposable income per household retailers will have to work harder than ever when competing for the sale. Follow these 4 simple steps to see how much revenue your organisation will lose in a 12 month period if you aren't actively converting footfall and up-selling your products...
| HOW IT WORKS | |
| Number of Outlets how many stores do you operate? |
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| Average Daily Footfall on a typical day how many customers visit your store? |
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| Footfall Coversion (%) of the people who visit and browse how many buy? |
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| Average Retail Value (AED) how much is spent per transaction? |
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| THE OUTCOME | |
| Daily Customers on average you sell to X number of people per day per store |
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| Daily Retail Revenue (AED) we estimate your stores take daily revenue of... |
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| Quarterly Retail Revenue (AED) we estimate your stores take quarterly revenue of... |
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| Annual Retail Value (AED) we estimate your stores take yearly revenue of... |
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| Annual Lost Revenue (AED) annual estimated loss to your organisation |
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